The Psychology of Attitudes and Attitude Change( Review 79 ) Read Online Download Now
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
The Psychology of Attitudes and Attitude Change
Gregory R. Maio, Geoff Haddock
Business And Accounts
January 17, 2010
Management And Technology