• The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

( Review 79 )
Read Online Download Now

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Book Description

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Book Detail

  • Book Title

    The Psychology of Attitudes and Attitude Change

  • Author

    Gregory R. Maio, Geoff Haddock

  • Book Type

    Business And Accounts

  • Date Published

    January 17, 2010

  • Specification

    Management And Technology

  • Pages

    276 Pages

Read Online Download Now

Related books

Members Online